When Brown designed his first website in 1997, it caused a storm – so much so that three years later it was archived by the San Francisco Museum of Modern Art. A playful, emotional piece of design, noodlebox.com was one of the first sites out of the blocks.
Without his innovations in the early days of the internet, the web would be a duller place today. He was one of the first to soften the sterile aesthetics of early websites using nature-inspired, sensual imagery. Brown, now 30, is still as experimental as ever. He has replaced noodlebox.com with play-create.com, where he posts his own and other designers’ work, and is pioneering “generative design” – his Software As Furniture uses projectors and plasma screens to create ever-changing wallpaper.
Elsewhere, he runs fashion photographer Nick Knight’s website, showstudio.com, and has designed an installation for the University of Sunderland’s Design 4 Science touring exhibition, which sheds light on the principle of cell division. Brown has been intrigued by computers since he was a small child, admitting when he was awarded the Design Museum’s Designer of the Year prize in 2004 that he owed much of his talents to a misspent youth in front of an Atari ST.